Herb Lubalin Brochure

About This Project

This brochure was designed in the expressive and experimental style of Herb Lubalin’s work. I created my own custom typeface inspired by his bold, typographic approach, which I used for the main header text, background pattern, and pull quote. The layout emphasizes strong contrasts, playful letterforms, and dynamic spacing to reflect Lubalin’s mastery of type as both design and communication.