ARC Senior Thesis Project
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About This Project
ARC is a sustainable athleticwear brand rooted in the belief that performance and environmental responsibility can, and must, coexist. Standing for Athletics, Renewal, and Consciousness, ARC reimagines activewear through a design-led approach that prioritizes ethical production, mindful material choices, and long-term impact. The brand responds to the fashion industry’s significant contribution to environmental degradation by challenging fast-fashion norms and promoting renewal through durability, circular design, and responsible sourcing.
The project focuses on creating a cohesive brand identity that reflects performance, longevity, and responsibility through intentional typography, color systems, packaging, and digital design. Sustainability is embedded not only in the materials and production concepts behind the garments, but also in the way the brand communicates transparency, purpose, and mindful consumption. ARC is designed for active, design-conscious consumers who value both function and ethics.